Why website performance matters
Website speed affects user experience, SEO rankings and conversion rates. Slow pages increase bounce rates and reduce trust before a customer even contacts you.
Read why slow websites lose customers instantly.
Free tools to test your website
- Google PageSpeed Insights
- GTmetrix
- Lighthouse in Chrome
- Pingdom Website Speed Test
- WebPageTest
These tools help identify problems such as oversized images, poor hosting, render-blocking scripts and weak mobile performance.
Learn about the biggest causes of slow websites.
Focus on mobile performance first
Most users browse on mobile devices, so testing mobile load times is more important than desktop scores alone.
Read why mobile speed matters more than desktop.
A fast website feels more trustworthy, modern and professional to visitors.
Performance testing should be ongoing because plugins, images and new content can gradually slow websites down over time.
Learn how performance affects conversion rates.
Strong performance improves SEO, keeps visitors on your website longer and increases the chances of generating enquiries.