Why search engines care
Google wants to send users to pages that are useful, accessible and fast. A slow or poorly structured website creates a weaker experience.
Website speed affects bounce rates, engagement and how long visitors stay on your pages, which all influence SEO performance over time.
Read about the relationship between SEO and website speed.
What affects performance
- Large uncompressed images
- Poor hosting
- Too many scripts
- Unoptimised code
- Weak mobile layout
Mobile performance is especially important because most searches now happen on phones rather than desktop devices.
Read why mobile speed matters more than desktop.
Performance is not only technical. It directly affects whether people stay, trust and enquire.
Many businesses lose rankings because slow-loading websites frustrate users before they even engage with the content.
Learn why slow websites lose customers instantly.
Modern optimisation techniques such as image compression, efficient hosting and lightweight code structures all contribute to better search visibility.
Read how modern websites achieve lightning-fast load times.
A high-performing website gives your business a better chance of ranking well and converting visitors into customers.