Why search engines care
Google wants to send users to pages that are useful, accessible and fast. A slow or poorly structured website creates a weaker experience.
Fast websites also improve trust because users associate smooth performance with professionalism and reliability.
Read why mobile speed matters more than desktop.
What affects performance
- Large uncompressed images
- Poor hosting
- Too many scripts
- Unoptimised code
- Weak mobile layout
Many websites lose conversions because visitors leave before pages fully load or become usable.
Learn about the biggest causes of slow websites.
Performance is not only technical. It directly affects whether people stay, trust and enquire.
Reliable hosting also plays a major role in maintaining consistent speed and uptime.
Read why good hosting is worth paying for.
A high-performing website gives your business a better chance of ranking well and converting visitors into customers.
Clear layouts and simple navigation also improve usability and reduce friction during the enquiry process.