Someone sees your van on the road. Your leaflet lands through their letterbox. A neighbour passes on your name. They might not need you there and then — but when they do, they search for you online.
Word of mouth can build a brilliant business. A strong online presence helps you reach the opportunities outside your immediate circle too — people who don't know you yet, but are actively looking for what you do.
That's your opportunity.
Before they ever pick up the phone, your website is already speaking for you. It should confirm everything they've heard — that you're established, trustworthy and good at what you do.
It should give them every reason to call — and no reason to keep looking.