Five core pages before anything fancy
A decorating business website should make it easy to answer five questions: what work do you do, where do you work, what have you completed, who will do the job and how can someone ask for a quotation? A homepage, services overview, projects page, about page and contact page will often cover those basics. Every page must contribute information; empty pages with stock headings create friction rather than credibility.
Which service pages are worth separating?
Separate interior painting, exterior painting, wallpapering, woodwork or commercial decorating when the work demands a different explanation. Exterior painting often raises access and weather questions. Wallpapering may involve lining paper, pattern matching and wall preparation. Commercial work can involve out-of-hours access and coordinating around occupied premises. Distinct details justify distinct pages much better than repeating “quality work at competitive prices”.
Projects should explain decisions, not just show photographs
A good project entry states the type of property, the problem, preparation and finish without disclosing a customer’s private information. One kitchen cabinet refinishing project can demonstrate very different expertise from an external masonry repaint. Pair each example with an accurate location where permission permits and a link to the relevant service. Avoid claiming that unrelated photographs are work you completed.
The contact page must make responding possible
Ask for a postcode or town, the nature of the job, approximate timing and a way to reach the customer. Optional photographs help the decorator assess scope before deciding whether a site visit is worthwhile. Explain whether the next step is a telephone discussion, a visit or a written quotation. Never demand a dozen mandatory fields just because a form builder offers them.
Optional pages are not automatically unnecessary
FAQs can help if you repeatedly explain access arrangements, deposits, material choices or working hours. A commercial-projects section may help with business clients. But avoid a separate page for every town you might visit unless each page contains meaningful local information. Start with strong core pages, observe what callers still ask, and expand based on real customer needs.
A sample five-page website map
Try this simple navigation: Home, Services, Our Work, About and Contact. Home explains the business in seconds; Services introduces interior decorating, exterior painting, wallpapering and any other real offers; Our Work presents selected genuine projects; About explains who visits customers’ properties and how jobs are managed; Contact gathers enough detail for a useful reply.
A specialist wallpapering page becomes worthwhile when you can explain different wall coverings, surface preparation and showcase relevant projects. A page called “Our Values” filled only with slogans probably does not. Put the customer journey on paper before choosing decorative design elements, and make sure every top-level page offers an appropriate next action.
- Keep navigation labels plain enough for a homeowner to recognise.
- Use service-detail pages only where there is substance.
- Put genuine project proof close to the service it supports.
Further reading
Related guide: The Best Homepage Structure for a Painting and Decorating Business