The essential pages
- Homepage: explains your offer clearly.
- Services: shows what you provide in detail.
- About: builds trust and personality.
- Portfolio or examples: proves quality.
- Contact: makes enquiry simple.
- Privacy and terms: supports professionalism and compliance.
Your homepage is usually the most important page because it creates the first impression visitors have of your business.
Read how to create a homepage people remember.
Do not add pages for the sake of it
Every page should have a purpose. If a page does not help trust, SEO or conversions, it probably needs improving or removing.
Strong messaging is often more important than adding unnecessary content or complicated layouts.
Read why clear messaging beats clever design.
Good website structure makes it easier for customers and search engines to understand your business.
Fast-loading service pages and contact pages also improve user experience and SEO performance.
Learn how modern websites achieve lightning-fast load times.
Start with the core pages, then expand with SEO content, guides and landing pages as your business grows.
As your website grows, internal linking between articles and pages can also improve navigation and search visibility.